I incubated the Vintellect business plan while pursuing my MBA.  In fact, the Vintellect business plan received a first during the lightening round in the University of Oregon business plan competition, The New Venture Championship.

Vintellect built upon Belloviono's private label roots and helped independent wine stores better compete with chain stores such as Trader Joes and Beverages and More by implementing private label programs. I worked with stores to develop unique labels that looked like boutique wines that could hold a higher profit margins.

Unlike most private label providers who were in business just to sell wine, Vintellect worked with the stores to develop and execute complete marketing campaigns that built the wine's brand image. In addition to marketing, Vintellect developed synergies between non-competing wines stores and restaurants. Restaurants referred patrons to local stores who had the wine in exchange for advertising and publicity.

While marketing and private labels directly helped independent wine store's bottom lines, it was in store Kiosks that set a Vintelelct client apart. We developed an in store kiosk where store patrons could input their taste preferences get recommendations based on like minded tasters.